e-motion
As a leading franchise for e-bike retailers in Germany, Austria, and Switzerland, e-motion relies on high-quality video content to showcase their products convincingly and connect with customers on an emotional level.
Languages
German
Deliverables
Interviews, Product Videos, YouTube Videos, Custom Graphics, Organic Shorts/Reels, Photos
Scope of Services
Video Production, Motion Design, Color Grading, Video Editing, Consultation, Photography
Our Collaboration
With more than 200 completed video projects, we have been supporting e-motion as a trusted video production partner. In addition to technical execution, we have also provided strategic consulting to strengthen their video communication. By combining our creative vision with e-motion’s deep industry expertise, we have built a diverse video library that excites e-bike enthusiasts and positions e-motion as a trusted authority in the market.
Results & Performance
• 2023: Supported e-motion in post-production for content marketing, primarily on YouTube
• 2024: Focus shifted further towards content marketing, producing up to 8 new product videos and interviews per month. We also advised e-motion on optimizing technical and creative workflows as well as their in-house video production.
• 2025: Supported e-motion with the press launch of BOSCH and various bike presentations from leading manufacturers at Eurobike, the world’s largest bicycle trade fair.
For the launch of Bosch’s new flagship product, the Performance Line CX engine, we were invited to the official press event. Our task was to capture the atmosphere of the day, report on the product innovations, and produce an interview. The event opened with a presentation by the CEO, showcasing the year’s most important innovations. Afterwards, we had the opportunity to test the new product ourselves, gaining a first-hand impression of its performance. In parallel, we produced photo and video content and conducted an in-depth interview with Bosch’s Drive Unit Product Manager, providing deeper insights into the technical details and unique features of the new product generation.
With more than 100 locations across Germany, Austria, and Switzerland, the opening of the new flagship store in Pulheim (also home to e-motion’s headquarters) was a milestone event. For this project, e-motion provided us with raw footage but without specific guidelines or a creative concept. We took full creative responsibility, from initial vision and concept development through to the final edit.
The video focused on balancing storytelling with entertainment value. It guided viewers through the opening celebration while also engaging them with entertaining sequences and memorable moments. The goal was twofold: to attract potential employees to e-motion and to strengthen the employee retention among existing staff. The finished video was published on e-motion’s official “Jobs at e-motion” channel and also contributed to reinforcing the brand’s external perception and reputation.
At Eurobike 2025, the world’s largest bicycle trade fair with more than 30,000 visitors, we met with Riese & Müller—one of Germany’s largest bicycle manufacturers with annual revenues exceeding €350 million. The company presented numerous innovations, with the new “Charger” and “Nevo” models among the standout highlights. Together, we produced an interview that also functioned as a product video.
Filming at such a large-scale trade fair required flexibility, creativity, and fast decision-making. Time pressure and constantly changing conditions demanded spontaneity. In addition to Riese & Müller, we produced similar formats for other leading manufacturers, including pfautec, VanRaam, Velo de Ville, and Hase Bikes. Each shoot had only short time windows available, and we faced the added challenge of capturing high-quality footage with minimal equipment due to space limitations at the venue.
Similar Projects
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We help you
In a focused, short, no-obligation call, we identify improvement opportunities in your video content and, if relevant, show how we can help you reach your goals.