TUGY
TUGY is one of the largest and most established networks for children’s gymnastics and movement classes in the Cologne/Bonn area, offering programs for children between the ages of 1 and 8.
Languages
German
Deliverables
Brand Films, Social Media Content, Paid Ads
Scope of Services
Video Production, Creative Direction, Color Grading, Motion Design, Video Editing
Our Collaboration
In 2024, TUGY approached us seeking marketing support. The goal was to strengthen the company’s expansion and scaling efforts with targeted marketing materials, particularly for use in paid performance marketing campaigns.
Results & Performance
• 2024: First video content was produced for paid campaigns. Each ad ran for several months and delivered measurable results. A single campaign generated more than 450 new customers.
• 2025: Together with TUGY, we developed a comprehensive video marketing concept. Careful pre-production enabled us to capture enough high-quality material in a single shoot day to supply a wide variety of formats and marketing channels for several months.
• 2025: Launch of the latest joint TUGY ad campaign. First results are expected by the end of 2025.
The Background and Methodology of Our Collaboration
At the beginning, we worked with a mix of stock footage and internal TUGY recordings to provide a budget-friendly solution. These deliberately simple video formats proved to be highly successful and were used by TUGY as their primary marketing creatives for nearly a year. This success showed us that even greater potential could be unlocked.
We then decided to visit TUGY on-site and produce our own high-quality footage. This resulted in about 20 minutes of pure customer testimonials and 40 minutes of B-roll, not taking into account unusable bits of the footage. The initial plan included the production of a brand film supported by multiple short-form ads for performance marketing. The results of this new campaign will be available at the end of 2025. In addition, TUGY now has a versatile internal video library that can be flexibly repurposed for future campaigns and ads.
Paid Ads & Commercials
Similar Projects
Frequently asked
Questions
Any Questions? You’ll find clear, concise answers to the most common questions in our FAQ section.
We help you
In a focused, short, no-obligation call, we identify improvement opportunities in your video content and, if relevant, show how we can help you reach your goals.